Every business hits a point where things get complicated. The message gets muddy, the design loses its edge, or the growth strategy feels stuck. My favorite part of this work is helping partners step back, breathe, and find absolute clarity. I don’t believe in overcomplicating things or dropping in a massive deck and walking away. I’m here to dive in with you, strip away the fluff, and build the clear, practical momentum your brand needs.
I’ve spent the last 20 years learning exactly what works—and what doesn't—across the entire brand lifecycle. That includes shaping foundational strategy at agencies like Pentagram and Siegel+Gale, leading design and strategy for global portfolios at Danone, and partnering with nimble, VC-backed founders to scale their brands for successful exits. I bring that enterprise-grade rigor to every project, but with the agility and personal attention of a direct partner.
How We Can Work Together
Brand Strategy & Visual Identity: Finding the core truth of your brand and turning it into a distinct, unmistakable visual system.
CPG Marketing & Packaging Design: Making sure your product commands attention on the shelf and connects instantly with consumers.
VC Growth & Exit Prep: Shaping your brand’s narrative and identity to maximize value and prepare for acquisition.
Whether you are navigating a complex corporate portfolio or building a fast-moving startup, I am here to make the process smooth, collaborative, and highly effective. Let’s build something great together.